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Transit Branding Partnership with Placer County AG�B�DA ITEM �/ ' r rovn or �JC�E MEETING DATE: December 10, 2013 TO: Honorable Mayor and Council Members FROM: Kelly Beede, Parking Services Man ger SUBJECT: Transit Brending Partnership with P acer„ ounty X , APPROVED BY � / 1 Tdri ' ook, Town Manager RECOMMENDATION: Provide direction to staff to pursue a transit branding effort in partnership with Placer County; and appoint two Town Councii members to serve on the Transit Branding Stakeholder Committee. DISCUSSION: On November 7, 2013,the Town and other regional transportation partners, held the second T�ansit Summit(the first Transit Summit was held in October 2012). From the first workshop in 2012, the Resort Triangle Transportation Vision Coalition (RTTVC) was fortned on which Town staff participates. At this years Summit, a review of the efforts and progress made by the RTTVC were presented related to the vision of a regional,consistent,seamless,single-branded,free trensit system. This information was presented to the Town Council by the North Lake Tahoe Resort Association at the October 22, 2013 Town Council meeting. As part of this years workshop, attendees provided input on short term and long term next steps (attached). One of the next steps identified is for the Town of Truckee and Placer County to partner on a single branding of the collective transit systems. Our two agencies have met to discuss this opportunity and have agreed that the next step is to form a stakeholder committee should we desire to move forward. This stakeholder committee wouid develop the"brand" in conjunction with a hired graphic designerfunded by Placer County.The stakeholder committee could consist of representatives from the Truckee-North Tahoe Transportation Management Association, Truckee Chamber of Commerce, Truckee Downtown Merchants Association, North Lake Tahoe Resort Association, Placer County, and Town of Truckee(including staff and Town Council members). Should the Town Council approve this effort, Placer County plans to send letters to each of the agencies inviting their participation on the committee. We anticipate a"kickoff meeting with the stakeholder committee in mid-January. The new brend would be reflected on the Town's and Placer County's buses, and potentially on the bus stop signs. A specific timeline to implement the brand has not yet been developed but some phase of the effort could occur by summer. These and other details will be developed by the Town Council Staff Report Page 1 of 2 AGEWDA ITEM stakeholder committee, and staff will bring the committee's recommendations to the Town Council for review and approval. I At this time, each agency will continue to manage and operete its transit progrem and each agency will separately fund the cost of branding its buses and signage in its jurisdiction. This branding effort is a first step in the overarching vision of the RTTVC. FISCAL IMPACT: Staff recommends that capital costs associated with the branding effort be included in the upcoming FY 2014/15 budget process. Preliminary estimates of branding the buses range between $4,000 and $9,000 per vehicle (there are currently 5 buses in the Truckee Transit fleet) depending on the style, and an estimated 57,500 to purchase and install new bus stop signs (about 50)within Truckee. Capital funding sources could include Local Transportation Funds, State Transit Assistance Funds, FTA 5311, Prop 1B (PTMISEA) and other grant opportunities. Should Council provide direction to proceed, staff will begin researching funding for this transit capital project. PUBLIC GOMMUNICATION: Standard Town Council Agenda Posting ATTACHMENTS: ShortTerm and Long Term Next Steps from Transit Summit Town Council Staff Report Page 2 of 2 Transit Summit 2013 Next Steps Short Term Solutions Outreach e Messaging needs to be targeted to various markets: local riders,visitors,and voters e Expand the participants in the coalition and outreach committee • Promote the current Nextbus.com service for mobile phones • UtilizeJocal radio to extend messaging • Get data about who the riders are and what their expectations are—survey visitors,employees, current riders Service Enhancements • Improve quality of bus stops I • Survey visitors to identify whatimprovements they would like to see in the trensit service I e Develop a carpool network • Create express bus service between Tahoe City and Truckee e , Consolidate information into Brand for transportation in NLT,create one brand for entire system • Extend hus service later into the evening • Focus on low-hanging fruit:single 6rand and consolidation of service • Provide year round service on 267 • Look for efficiencies in existing models(discuss with Northstar) e Extend service from Tahoma to Meeks eay—Homeowners association would be willing to contribute o Make buses more skier friendly and promote lockers at ski areas for treveler convenience • Plow or groom treil systems during the winter Funding the Vision Plan • Evaluate and identify all the next funding steps •. Work on overcoming Bi-County issues—need to work togefher and approach this as a regional effort • Benchmark SB1 in Sacramento • Review Active Trensportation legislation • Review Complete Streets legislation. i . Economic Analysis of the Vision Plan • Identifyfundingpartners • Develop a Scope of Work and RFP Long Term Solutions • Evaluate funding mechanisms with a portfolio approach considering feasibility • Evaluate Fares v. Free—possible have Ski Areas provide a ticket validation system and reimbursement • Develop more Park & Ride lots • Identify who we want to ride the bus • Paid parking at ski areas would be an incentive to ridership • Linear service now, need to look at providing services to neighborhoods • Outreach to citizens to find oui what they want e CBAforanalysis • Make the case to the public—educate everyone • Broaden perspective of stakeholders:State of CA, Reno—Las Vegas,Sacremento '