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TOWN OF TRUCKEE <br /> MARKETING AND VISITOR SERVICES SUBCOMMITTEE <br /> lllr�� I �o '" Ill• <br /> REGULAR MEETING MINUTES <br /> �•rQ°r44.ule- es- oto°r°ribs•• June 2,2016,9:30 am <br /> Town Hall-Administrative Center <br /> 10183 Truckee Airport Road,Truckee,CA <br /> 1. CALL TO ORDER—Vice Mayor Barr called the meeting to order at 9:30 a.m. <br /> 2. ROLL CALL: Subcommittee Members;Vice Mayor Barr,and Council Member deRyk Jones. <br /> Staff Present: Assistant Town Manager Terrazas, Town Manager Lashbrook and Town Clerk Price. <br /> Public Present: Chamber of Commerce—Lynn Saunders,Dave Sick,Tanya Beyers,John Manocchio,Melody <br /> Rebbeck, Robbie Litchfield and Cassy Habel. <br /> 3. PUBLIC COMMENT—none. <br /> 4. CONSENT ITEMS <br /> 4.1 Minutes: April 6,2016. <br /> Recommended Action: Approve minutes. <br /> Consensus to approve the minutes. <br /> 5. WORKSHOP ITEMS <br /> 5.1 Multi-year Integrated Marketing Plan/Chamber Marketing&Visitor Services Contract. <br /> Recommended Action: Provide direction to staff regarding terms of the agreements for a recommendation <br /> to Council. <br /> Lynn Saunders Executive Director,Truckee Donner Chamber of Commerce(presentation on file with the <br /> Town Clerk). <br /> • First meeting was somewhat of a"working"meeting where we started to introduce the concept of an <br /> Integrated Marketing&Communications Plan <br /> o Integrating an economic message <br /> o The various marketing initiatives underway and funding partners <br /> o Introduced the three focus areas:Visitation, Economy, Community <br /> o We also heard concern from the Arts&Culture community and the Truckee Downtown <br /> Merchants Association(TDMA)about their marketing needs <br /> • After that meeting we spent time with each of these groups listening to them,explaining our proposal, <br /> talking about the new website,etc.and we came up with some new programs that we felt would <br /> address their concerns and needs <br /> • At our second meeting,we presented a PowerPoint that outlined: <br /> 111 o How different the marketing needs and landscape is so different from years past and previous <br /> marketing contracts between the Town and the Chamber <br /> o How there are many different stakeholders in the community, all with their own needs.And <br /> that there are now multiple funding partners that are involved in these efforts—the town, <br />