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AGENDA ITEM________ <br /> TOWN OF TRUCKEE <br /> MARKETING AND VISITOR SERVICES SUBCOMMITTEE <br /> <br />REGULAR MEETING MINUTES <br /> <br />March 26, 2014, 4:00 pm Town Hall - Administrative Center <br />10183 Truckee Airport Road, Truckee, CA <br /> <br /> <br />1. CALL TO ORDER – Mayor Barr called the meeting to order at 4:02 p.m. <br /> <br />2. ROLL CALL: Subcommittee Members; Vice Mayor Barr, and Council Member deRyk Jones. <br /> <br />Staff Present: Town Manager Lashbrook, Assistant Town Manager Terrazas, and Administrative Secretary <br />Thompson. <br /> <br />3. PUBLIC COMMENT - none. <br /> <br />4. WORKSHOP <br /> <br />4.1 Provide direction to staff regarding marketing and visitor center services for the Town of Truckee <br />including existing agreement with the Chamber of Commerce, setting meeting schedule, and items for <br />future agendas. <br /> <br />Assistant Town Manager Terrazas presented from a PowerPoint presentation and answered questions. <br />Presentation is on file with the Town Clerk. <br /> <br />The group discussed the agreement between the Town and the Chamber of Commerce: <br />• Time is of the essence for a one year extension because both organizations are in the budget process <br />for fiscal year 2014/2015. <br />• The Chamber would like to incorporate performance measures into one year agreement. <br />• The Chamber may wait on some current projects and capital expenditures for the remainder of this <br />fiscal year to make sure that their work corresponds with the final goals of the subcommittee. <br />• Need to reach mutual agreement on how the incentive money is spent. <br />• The group consensus was that the subcommittee will discuss the one year agreement at the next <br />meeting and continue the discussion about long range marketing goals in future meetings. <br /> <br />For the next meeting: <br />• Review current contract. <br />• Presentations by Truckee Donner Chamber of Commerce which will including the following: <br />o Current benchmarks and performance measures. <br />o How the money provided as incentive for Transient Occupancy Tax increases is utilized. <br />o The results of the ongoing Visitor Survey. <br />o Broader Chamber revenues and programs outside of their work for the Town. <br />o Tourism Grant Program. <br />o What do other communities do? <br />o What do other Tourism Business Improvement Districts do? <br />• Presentation by Truckee Downtown Merchants Association. <br /> <br />Should anyone else be at the table? <br />• North Lake Tahoe Resort Association