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C <br /> CONTENTS <br /> ExecutiveSummary ..................................................................................................... ............................... i <br /> 1. Truckee's Current Economic Development Policies ........................................ ............................... ] <br /> 1.1 Industrial Development Policies ................................ .... ....... ............. ..... ... ..... ............. I............. 1 <br /> 1.2 Retail Development Policies ......................................................................... ..............................2 <br /> 13 Tourism Development Policies ................................................................... ............................... 2 <br /> 1.4 Riverfront Revitalization ............................................................................... ..............................3 <br /> 2. Retail Market Analysis ........................................................................................... ............................... 4 <br /> 2.1 Retail Spending Leakages ............................................................................. ............................... 5 <br /> 2.2 Second Homeowners Spending .................................................................. ............................... 6 <br /> 2.3 Retail Establishment Profile ......................................................................... ..............................7 <br /> 3. Business And Industrial Park Market Analysis._ ............................................. ............................... 11 <br /> 3.1 Supply Of Business And Industrial Park Space In Truckee .......... ...... ............................... 11 <br /> 3.2 Demand For Industrial And Business Park Space ................................. ............................... 12 <br /> 3.3 Characteristics Of Non -Retail And Home Based Businesses .............. ............................... 16 <br /> 3.4 Business Climate Perceptions .................................................................... ............................... 18 <br /> 3.5 Supply And Demand Anal ysis ................................................................... ............................... 18 <br /> 4. Tourism Expansion Opportunities ...................................................................... .............................21 <br /> 4.1 Truckee's Tourism Indusuy ......................................................................... .............................21 <br /> 4.2 Lodging Industry Revenues ......................................................................... .............................23 <br /> 43 Second Homes Rented To Visitors ............................................................ .............................24 <br /> 5. Strategic Planning Process .................................................................................... .............................26 <br /> 6. Recommendat ions .................................................................................................. .............................27 <br /> 6.1 Economic Diversification Recommendations .......................................... .............................27 <br />